The loyalty platform for the arts

For theaters, museums, orchestras, opera and dance companies

The more they know, the closer they feel.

Arts Passport gives your audience the story, the context and the people behind every performance, and rewards every step: learning, exploring, showing up and sharing what they felt. They enjoy more, return more and bring others. You get to know every one of them.

No app storeNo new hardwareYour brandEnglish · Español
Season 2026/27Page 3
The NutcrackerBallet
RankSoloist
Points3,220
ARTS
PASSPORT
PASSPORT · PASAPORTE
MemberMiembro
NameAlex Rivera
Passport no.AP-26-04817
InstitutionCity Ballet
Member since2026
Why now

Audiences changed. The way art reaches them has to change too.

Then

Mystery was the magic.

  • Nobody knew how a dancer rose onto pointe, how a soprano reached the high note or how a painter caught the light, and that was part of the spell.
  • Artists were distant: divas, maestros and masters seen only from afar.
  • The institution spoke once a season, through a brochure.
Now

Access is the magic.

  • People want every detail: the rehearsal, the warm-up, the story behind the role.
  • They follow artists up close and expect to feel part of their world.
  • What feels distant stops feeling relevant, and they move on.

The stage keeps its magic. Arts Passport brings everything around it closer, so your institution stays close to the people who love it.

Curiosity is what turns an audience into a following.

Sports teams and music artists have fans who know every detail and feel part of something. The arts have even more to share: history, craft, the people on stage. Arts Passport puts that in your audience’s hands, before, during and after every performance.

What it does for you

Four results your board will notice.

01

They come back

People who go deeper into what they saw enjoy it more, and come back for the next production and the next season.

Guides · stamps · season ranks
02

They bring others

Members share their stamps and invite friends. Word of mouth you don’t pay for.

Guest check-in · story sharing
03

You know them

Every person in the room, not only the buyer: what they learned, what moved them, how often they come.

Check-in · post-show survey
04

They grow with you

Your most engaged members are tomorrow’s subscribers and supporters. See them coming.

Ranks · donor signals
The platform

It starts with knowing what you’re about to see.

Learn

Audio guides, the story, the music, the craft and the artists behind every work.

▶
La Traviata · Act I, the partyAudio guide · 3:12
The storyThe musicBehind the scenesMeet the artistsTrivia
Belong

Five ranks per season, named your way.

66%to next rank
Check in

A code of the night proves they were really there.

NOVA
412 checked in tonightValid 5:00 – 10:00 PMOne per phone
Everyone counts

One ticket. Four names.

1→ABCD

Each guest checks in from their own phone.

Feedback

Ask at the bow, not a week later.

A two-minute survey right after the performance, with points and a stamp for answering.

★★★★★
Loved itComing backBringing friendsFirst timeMoved meWant to learn more
“I finally understood what the second act was about. Already booked the next one.”
Example answer
Rewards

Rewards you choose.

Store items, discounts for other shows, signed photos, early access: anything your institution wants to offer.

10% off the store 250 pts
15% off another show 500 pts
Signed artist photo 1,800 pts
Early access to tickets 2,400 pts
One night, three moments

Before. During. After.

01

Before the curtain

Guides and short videos released through the week. Each one is a stamp, and they arrive knowing what to look for.

02

At the door

The code of the night checks them in, unlocks the Admitted stamp and opens the audience vote.

03

After the bow

A two-minute survey, rank progress and a reward that brings them to the next production.

Data that feels close

Know your audience up close.

Not only how many tickets you sold. What your audience learned, what moved them and who is on the way to becoming a regular.

What did they explore before the show?
The story, scene by scene 72%
Audio guide 58%
Meet the artists 41%
Trivia 33%
Who is about to become a regular?
Came to 2 of 4 productions 1,284 members
Close to the next rank 612 members
Gave 5 stars twice 389 members
Which moment moved them most?
The AdagiettoThe opening fanfareThe finaleThe encore
Are they coming back? Illustrative example · return visits across the season
White label

Your stage. Your colors. Your passport.

Every institution gets its own address, logo, ranks and rewards. Your audience sees you. Arts Passport stays backstage.

ballet.artspassport.app
Season 2026/27The Nutcracker
Senior Corps→ Soloist
The story in 6 scenesRead before the curtain · +75 pts
Audio guideAdmittedVoted
Check in tonight
Who it’s for

Built for every stage, and every gallery.

Performing arts

  • Ballet & dance
  • Opera
  • Symphony orchestras
  • Theater & Broadway tours
  • Jazz & chamber music
  • Performing arts centers

Museums

  • Art museums
  • History museums
  • Science centers
  • Galleries
  • Cultural centers

Festivals & seasons

  • Film festivals
  • Music festivals
  • Art fairs
  • Summer series

Heritage & places

  • Botanical gardens
  • Historic sites
  • Zoos & aquariums
  • Architecture tours

Education

  • Conservatories
  • University arts programs
  • Student passes
  • Family programs

Brands & sponsors

  • Sponsored stamps
  • Partner rewards
  • Corporate memberships
Next

One passport for a whole city.

When several institutions run on Arts Passport, their audiences can collect stamps across all of them: the ballet on Friday, the museum on Sunday. A shared cultural passport no single institution can build alone.

Book a demo

Your future audience is already in your seats.

Send us your website and we’ll build a passport with your logo, your colors and your next production. In a 20-minute call, your team tries it on their phones.

We only use this to reply about your demo. Privacy policy.